The Founder's Notes

A blog by Scott Hofert.

Welcome to The Founder's Notes.

I will keep this short. This is a place where I write honestly about what building something actually looks like. The good, the hard, and the stuff most people never talk about.

Over the past 20+ years, I've founded and built both for-profit and nonprofit ventures. The journey has humbled me more times than I can count - and it's also given me real joy through the learnings, the surprises, and the moments of hard-won clarity. I'd love to share what I've discovered along the way: the places I've grown up, the lessons that took time to earn, and just as importantly, the failures that shaped me. I don't see those failures as detours - I see them as the curriculum. If you're building something and want a steady, honest partner in the process, I'd be honored to walk alongside you. I'm looking forward to the journey ahead.

Grateful, Scott

Present or Future? Maybe That's the Wrong Question

I've been reading *Hell Yeah or No* by Derek Sivers lately, and one chapter in particular has been sitting with me long after I set the book down. Sivers breaks...

Read more
Victim vs. Ownership

It is far easier to own a win than it is to own a loss. When things go well, we step forward and take credit. When things fall apart, we...

Read more
The Upper Limit Problem: Why High Achievers Sabotage Their Own Success

I've spent years observing a pattern in entrepreneurs, in myself and in the clients I work with. When life starts getting better, when momentum builds, when you finally step into...

Read more
Start With What You’re Avoiding

One habit has shaped my work and leadership more than almost anything else: I try to do one hard thing every day, and I try to do it first. Every...

Read more
Fear

I carry around an evolving list of business ideas; things I want to build, create, explore. Some of them are grounded. Some of them are, if I’m being honest, a...

Read more
The Pause

The pause is everything. Somewhere between stimulus and response lives a quiet opening. A breath of space where we are given the chance to choose again. A client presses too...

Read more
Work-Life Balance in Your Twenties is a Fallacy

Work-Life Balance in your Twenties is a Fallacy I often talk with young and emerging entrepreneurs who are questioning the idea of work-life balance. If you want a lot of...

Read more